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Latest news about how the energy sector is using market research to better understand its customers.
News
UK customer satisfaction drops in 2023
Customer satisfaction in the UK has declined to pre-pandemic levels due to brands cutting costs, according to a study by KPMG.
Katie McQuater
Opinion
The feedback epidemic antidote
From building a hypothesis on what’s working – and what is not – to asking employees to experience the brand for themselves, John Sills offers four tips for businesses looking to obtain feedback without bombarding customers.
John Sills
News
Trade-offs and tailored content: Highlights from the MRS B2B research conference
The important of discussing trade-offs between sustainability and profits and using video to share customer perspectives were among the points raised at the MRS B2B research conference on 21st September. Research Live reports some of the key findings.
Liam Kay-McClean
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
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The world's leading job site for research and insight
Resources Group
Sales Director (IC role) – Full Service Market Research Agency (FMCG)
£Negotiable base/Commission
Resources Group
Senior Research Executive (Mixed methods) – Corporate & Third Sector Clients Strategic Consultancy
£32– £37,000 + industry leading benefits
Spalding Goobey Associates
Quantitative Research Consultant – Independent Consultancy
£35–37,000
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Resources Group
Sales Director (IC role) – Full Service Market Research Agency (FMCG)
£Negotiable base/Commission
Resources Group
Senior Research Executive (Mixed methods) – Corporate & Third Sector Clients Strategic Consultancy
£32– £37,000 + industry leading benefits
Spalding Goobey Associates
Quantitative Research Consultant – Independent Consultancy
£35–37,000
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
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The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON